Implementation of effective distribution channels in the marketing of traditional rubber plantation in Tambang District, Kampar Regency, Riau

Rubber marketing carried out by rubber farmers still involves several related institutions or does not sell directly to factories so it provides channels for in Tambang District. Factors which influence are market considerations, product producer considerations and retail considerations. This research is expected answer the channel objectives factors that using quantitative methods, namely emphasizes analysis of numerical data (numbers) processed with statistical methods can produce results each variable. The method collection done questionnaire, interview observation. Based on study, there four District, Channel I (farmer-trader-factory collector) 42,19%. Marketing II (farmer, trader, wholesaler, factory) amount 23,44%. III (farmer-trader-factory) 26,56%. IV (farmer-farmer group-wholesaler-factory) 7,81%. study judgment indicators good while valuation good. District unfavourable category a total score 1.112 percentage 48,23% from 64 respondents.